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Home>Blog>blog>How to Improve Hotmail Email Deliverability?

How to Improve Hotmail Email Deliverability?

Posted by adminblogImprove Hotmail Email DeliverabilityPosted on May 9, 2023
Improve Hotmail Email Deliverability

Improve Hotmail Email Deliverability

Hotmail is one of the most commonly used email providers, and as such, having a good email deliverability rate is important for businesses and individuals alike. Email deliverability refers to the rate at which your emails are accepted by the recipient’s server. It’s essential to ensure that your emails reach their intended recipients in order to maximize your reach, and to avoid the dreaded “junk” folder. Improving your Hotmail email deliverability can be done in a few simple steps. 

Step to Improve Hotmail Email Deliverability

  • Monitor Your IP Address Reputation: Monitor your IP address to make sure that it is not on any blacklists.
  • Monitor Your Domain Reputation: Monitor your domain reputation to make sure that it is not being flagged as spam.
  • Maintain a Clean List: Make sure that you are only sending emails to those who have opted in to receive them.
  • Make Sure Your Emails Are Authenticated: Use SPF and DKIM authentication to make sure that your emails are not rejected by Hotmail or other email providers.
  • Monitor Your Bounces: Make sure to monitor the number of hard and soft bounces to ensure that your emails are not being blocked.
  • Use Good Email Practices: Make sure that you are using good email practices such as not using too many images or too much text in your emails.
  • Use a Professional Email Address: Make sure that you are using a professional email address such as [email protected] instead of [email protected].
  • Monitor Your Complaint Rate: Monitor your complaint rate to ensure that it is not too high.
  • Send Emails at the Right Time: Make sure that you are sending emails at the right time when your subscribers are likely to open them.
  • Monitor Your Delivery Rate: Monitor your delivery rate to make sure that it is not too low.

How Can I Increase Email Deliverability in Hotmail?

First, ensure that you have a valid email address. Hotmail is an ISP (Internet Service Provider), so it’s important to make sure that your email address is valid and not misspelled. If your email address is incorrect or invalid, it can lead to problems with Hotmail’s delivery system.

Second, check the content of your emails. Hotmail is a spam-filtering service, so it’s important to make sure that you’re not sending out any emails that could be considered spam. This means avoiding the use of language that could be deemed offensive, or using too many exclamation points or all-caps text. Additionally, avoid using words in the subject line that could be mistaken for spam; words like “free” or “guaranteed” can trigger Hotmail’s filter.

Third, ensure that your emails are properly formatted. Hotmail can be picky when it comes to formatting, so make sure that you’re not sending out emails that contain HTML tags, JavaScript, or other formatting that may be misinterpreted. Additionally, make sure that you’re using consistent formatting for all your emails; avoid using too many fonts or colors, as this could be flagged as spam.

Fourth, make sure that your emails are up to date. Hotmail will check to make sure that the email address you’re sending from is up to date, so make sure that you’re entering a valid email address when sending out emails. Additionally, keep your contact list up to date; make sure that you’re not sending out emails to invalid or outdated addresses.

Finally, it’s important to make sure that you’re using the right authentication. Hotmail uses DKIM and SPF authentication to verify the authenticity of emails sent from your domain. It’s important to make sure that you’re setting up DKIM and SPF authentication properly, as this will help Hotmail determine that your emails are legitimate.

Conclusion

By following these simple steps, you can greatly improve your Hotmail email deliverability. By ensuring that your emails are properly formatted, using the right authentication, and checking your contact list, you can ensure that your emails are reaching their intended recipients. Additionally, avoiding language that could be flagged as spam can also help Hotmail’s filters determine that your emails are legitimate. With a few simple steps, you can ensure that your emails are making it to the inbox and not getting caught in the dreaded “junk” folder. If you need more assistance then chat with Email Customer Support.

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